Surely you’ve heard of video marketing, but do you know exactly what it entails? Video marketing is just using videos to advertise yourself online. It looks easy, but there is some information necessary to understand first. If you read this article, you can find out how to do video marketing.
It’s better if you make a wide selection of videos. You should be putting up new videos frequently so that your viewers come to expect new content whenever they arrive on your channels. Also, this helps you speak about topics viewers may want to know more about.
As you create and edit your marketing videos, pace yourself and do not focus exclusively on minor production details. High production values do not mean getting good returns back on your investment. Even big companies, such as Dell, have struck gold using simple demos produced by individual employees.
In video marketing, the window of opportunity in capturing your audience’s attention is very small. Your videos’ first 10 seconds should be solid. During this time, try to grab and hold their attention with a tantalizing teaser or an unexpected perspective. You want them to watch until the very end.
To make a good video, do not assume that you need high production value. You don’t need professional equipment; just keep focus and balance in your shots. There really isn’t even any need to polish your script or come off as a professional pitchman. Just be yourself and speak into the camera. And in some cases, you will not even have to edit your video before publishing it. A slideshow or a PowerPoint could also do the trick.
Take your video camera whenever you attend trade shows, conventions or other gatherings. There will probably be some chances to interview other experts and document your experiences. If you are speaking in public, ask someone to record it.
Always have content that is up-to-date and engaging to keep viewers coming back. Boring content simply drives off viewers. It’s better to give customers just a taste of what they want so they’ll come back for more. You will attract more viewers if your content is interesting.
You can employ video marketing to make your business successful. Take videos of the work that goes into your products and services, or give people a quick peek at the more humorous side of your office. People like seeing the intimate and personal side of a business.
Are your customers asking many of the same questions? If so, then post a video to answer them thoroughly. Video FAQs are much better than regular FAQs. They will then have the option of finding the information the way they want.
Keep an eye on your videos to see if they are connecting with people. You can view videos and guess how people will feel about them. If you have actual numbers available it will be much more helpful. Review the number of viewers for each video, how many viewed the entire thing, and other relevant figures.
All you have to do is just get a camera and start marketing. Test the waters and have fun with it. Soon, you are going to have a good feeling for what works best and what does not. Use these tips to get started.