Search engine optimization (SEO) tactics continue to evolve and change as search engines and social media platforms change. Unfortunately, many online marketers and SEO Companies in Bangkok are guilty of using outdated SEO techniques.
Developing an effective SEO strategy requires knowledge of the latest techniques. As these techniques are adopted, older techniques have less of an effect on search engine rankings.
If you want to remain competitive and continue to boost your rankings, you should consider retiring the following SEO tactics and replace them with something more effective.
Using AdWords to Perform Keyword Research
AdWords includes several useful tools that can be used for more than creating ad campaigns. For several years, nearly every online marketer relied on the AdWords keyword planner to perform keyword research to find suitable keywords for their SEO strategies.
The problem with using the AdWords keyword planner for keyword research is that the metrics are not entirely accurate. You may find a few keyword suggestions. However, the search volume and other metrics may not provide a useful indicator for determining the strength of the keywords.
Instead of using AdWords to perform keyword research, consider using reliable online tools that utilize clickstream data. The keyword suggestions that you find are more likely to be relevant.
Creating Separate Domains and Subdomains
Creating separate domains and subdomains is an old SEO tactic that was frequently used to increase search rankings. People would create additional domains to get ranked multiple times on the same search results page. While many people still use this tactic, it is no longer effective.
Google began to prioritize subpages from a single domain in their search engine results pages (SERPs). You no longer need to create additional domains to improve rankings for a specific search term.
Instead of creating multiple domains, you should focus on the internal structure and page hierarchy of your website. Including subfolders that are hosted on the same domain is just as effective as creating subdomains. In fact, ditching the subdomains may streamline and simplify your SEO tactics.
Focusing on Reaching the First Position in Searches
Since the start of SEO, people have focused on reaching the top spot in SERPs. The success of an SEO campaign was measured by whether or not a page could reach the number one position on the results page. However, this top spot no longer holds the same value that it once did.
SERPs now include a variety of features to help search users find content. Along with the traditional list of search results, there is additional search content on the sides of the page, such as the featured snippet.
A growing number of search users are using the snippets and additional content to find relevant information. Instead of clicking on one of the search result listings, they click on the snippets, YouTube links, or other search features.
Businesses and online marketers should focus more attention on these features. Ensure that you are using featured snippets, local SEO, and social media SEO to increase rankings for these search features.
Using Link Building to Climb Search Rankings
While placement in search features is becoming more valuable than standard search rankings, rankings are still important. Many people are still guilty of using link building as their sole strategy for achieving higher rankings.
In the past, you could get all the way to the top of a results page on the strength of your backlinks. As the Google search algorithm has become more sophisticated, there are many other factors to include in your SEO strategy.
Link building is still important. However, the quality of content and brand awareness are both crucial to getting noticed in search results. For example, if you want to rank your local Bangkok business, you need SEO in Thailand that promotes better brand recognition on social media and delivers high-quality content on your web pages.
Worrying About the Placement of Keywords
The final SEO tactic that you need to stop using is the strict placement of keywords in specific HTML tags and other areas of the web page. For years, online marketers and SEO experts would waste time ensuring that specific keywords are placed in the headers, URL, and metadata tags.
Keywords may still play a role in search rankings. However, most SEO experts agree that you only need to include one keyword phrase in the title, and then you can stop worrying about keywords for the rest of the page.
Instead of worrying so much about keyword placement, you need to worry about the quality of the content. You will not gain backlinks, shares on social media, and more visitors with content that does not offer real value.
In the end, most online marketing strategies and SEO tactics will become obsolete. The real challenge is continuing to discover the latest techniques and giving up the older tactics that no longer work.