Do you want your website to rank well in search engines this 2018? Reputable SEO experts in Sydney will tell you that it is not as easy as it used to be because there are many competitors no matter what niche you are in. Add to this Google’s constant tweaks in search engine algorithm makes the task even more difficult. Despite these challenges, there are some proven strategies that you can follow to significantly boost your website’s search ranking.
Concentrate on your content
If you are relatively new to Internet marketing in Sydney, then the first thing you want to do is to take a good look at the quality of your web content.
Google has introduced several updates to their search engine algorithm and will continue to do so in the foreseeable future. These updates are primarily geared towards achieving one thing — to provide the best user experience possible. Thus if you are publishing subpar content with no particular focus and are not thorough enough to offer value to users, your website is not going to rank well on search engines no matter what you do.
You would want to be specific and meticulous about the content you are offering users. Fix gaps in your existing content and create content around the premise that if people want to find information about a particular niche or topic, it should be your website they visit.
Optimise your meta tag descriptions and title tags
Meta descriptions and title tags are one of the most basic yet often overlooked elements when optimising your website for better search engine rankings. So what exactly are they?
Now you might have noticed that whenever you search on Google, the first few results always have this one sentence on top (title tag) and then a short description below (meta description). Some might claim that they are not crucial because meta tags are not considered a ranking factor, but think of it this way — would you click on a result for a particular query you have that does not contain any of your search terms in the title or the description? Probably not.
More importantly, Google monitors user clicks for a particular search result, and when nobody is clicking through to your website, then the search engine is more likely to drive your site to the bottom of search results as the algorithm thinks you are not offering users anything of value.
Hence it makes sense to have both your title tags and meta descriptions covered. Also, make sure that you optimise your tags for the main keywords. Meticulously review your description so that everything flows and makes sense. If your descriptions do not make sense or fail to evoke any interest, then no one will engage with your website.
Take advantage of the Google search console
Not many web marketers know this, but the Google Search Console is a free tool, and if you are not currently taking advantage of it, then you can be certain that you are leaving money on the table.
When you start using the Google Search Console, you will not have access to much information at first. It will take some time for the tool to gather data and after a week or so, you should be able to see its search analytics feature. Just like Google Analytics, it shows you the pages on your website that are getting traffic. The best thing about the Google Search Console is that it also indicates which content is getting the most impressions. Hence you can integrate them into your copy and soon enough, your website will start ranking well for those search terms.
So there you have it — 3 tips on how to start ranking your websites on Google search! Take the time to implement them, and you are bound to see significant improvements concerning site traffic and conversions.