One of the best marketing strategies today is also one of the newest, and that is video marketing. With high speed connections becoming the norm, people everywhere are enjoying more online videos. Start using the tips in this article to get started with video marketing.
You can’t expect viewers to watch videos over 20 minutes in length. Make the length appropriate to the content. Demonstrating a product, for instance, can be longer than a simple sales pitch. If you are just talking directly with your clients, stay under 10 minutes.
In video marketing, the window of opportunity in capturing your audience’s attention is very small. The first 10 to 15 seconds is the most crucial. Draw them in quickly so that they will stick around for the video’s entirety.
If you want to promote a certain product or service in a video, you need to provide your viewers with a link they can follow to obtain the product or service. However, the best location to place this link is within the actual media player’s frame itself. When you do this, the link will follow the video regardless of where it is embedded or shared.
Get all your staff involved in your videos. Try to choose someone who likes the camera and has clear speech. You can include multiple people, too.
People desire honesty from companies. When making a video, try making a video about a topic you really believe in or are interested in. Adopting a more transparent, candid tone will come across to viewers as an indication of reliability and trustworthiness.
The more information you can gather from analytics and other Internet tools, the more you can improve on your current strategy. Put into practice what you’ve learned to improve the content and quality of your videos.
The call to action must be a part of all videos. You should give your viewers a way to get to your videos. Make sure you explain the next step clearly and concisely so that your viewers can quickly respond to your call to action. Getting straight to the point is effective, so conclude each video with a direct call to action.
Put your video on the website you run, as well as posting it on video sharing sites. This lets people see the video on your website, where your products and services can also be checked out. You will not lose views since the analytical tools made accessible to YouTube users keep track of viewers who watched the video via another site.
It is important that you don’t sweat the small stuff. Succeeding in video marketing doesn’t require you to have all the latest equipment. A standard video camera or a built in one will work just fine. If you have a smartphone, you can use its camera for this too. Just create great content and stay professional and it’ll work out.
Video marketing is pretty simple. To make it successful, you need to learn as much as possible about it. This article is a great start. Now the only thing left to do is to start working on it!